Easy Marketing Guides

Finding a Great Market Niche

Don — Thu, 02 Sep 2010 12:24:04 +0000

The beginning of starting a new business requires that you plan properly. That includes market research. Don’t even think about jumping into a new business without doing the proper research.

I’ve created a short video presentation to show how to go about brainstorming and finding good market niches.

I should preface the video by adding that you don’t need to select a niche that includes a topic that you are an expert in. It’s not that difficult to learn enough about the topic to appear knowledgeable and as an authority on the topic. There are some quick and easy techniques to accomplish that.

You should, however, select a niche that you have some previous knowledge in, are interested in, or have a desire to learn more about it. From my experience, it’s much easier to focus on a topic of interest, and to spend the time necessary to become an authority on the topic.

With that said, go ahead and watch the video, now.

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Recommended Premium Tools for Affiliate Marketing

Don — Thu, 26 Aug 2010 11:57:01 +0000

There are a few tools that I recommend for the serious affiliate marketing entrepreneur. You can build and grow a business without ever using these tools, but I’ve found them to be time savers and very valuable to me. I have them saved on my desktop so I can access them with regularity.

p.s. I earn an affiliate commission if you purchase them through my link, but I recommend them because they are great products and I use them all the time.

MicroNicheFinder – If you are looking for good keywords to target in your article marketing efforts, MicroNicheFinder is a great program. Everything that this program does can be done for free using Google’s keyword tool and search engine, however, MicroNicheFinder is many, many times faster. I can accomplish in a few minutes what takes me hours without using the software.

Another cool feature of MicroNicheFinder is that it tells you if the keyword is available as a domain name. If you are setting up multiple keyword targeted websites, this is a huge time saver.

TheBestSpinner – I’m a strong advocate of unique, quality content. Spinning articles seems to go against my philosophy, but there is a time and place for spun articles if done right. TheBestSpinner has features that allow you to spin articles in a very customized manner so the result doesn’t appear as spun content.

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Useful Marketing Tools That Are Absolutely Free

Don — Wed, 25 Aug 2010 11:28:17 +0000

I take advantage of all the free tools and resources that I can find – as long as they are useful. There are so many free programs that work very similar to premium software that we are all familiar with and many are using.

Free Downloadable Programs

Here is a list of programs that have been invaluable to me (in no particular order). These are tools that I have saved on my desktop for quick and easy access.

KompoZer – An HTML editor that uses WYSIWYG. It used to be Nvu – many know it by that name. I’m sure that DreamWeaver and FrontPage are much more robust, but KompoZer is everything that I’ve ever needed for my purposes.

FileZilla – This program has been unfailing for me. I have no reason to try any other programs.

OpenOffice – A great substitute for Microsoft’s office suite. It’s a very robust suite of programs that will do most everything that MS Office does. In fact, it even opens MS programs. The OpenOffice wordprocessor is a great tool for creating ebooks, as it allows you to save your document as a pdf.

7-Zip – My choice for unzipping .zip files. It’s free, it’s reliable, and it’s simple to use.

Gimp – Occasionally I find the need to use a photo editing program. Gimp has been my first choice. I doubt that Gimp does everything that Photoshop does, but it has all the functionality that I’ve ever needed.

Jing – This is a great little program but limited program for creating video screen recordings. When I say limited, I mean that your video can’t be more than 5 minutes in length, and you can’t upload it to places like YouTube, unless you pay for the premium version. I’m using the free version for many of the videos that are embedded on this blog.

Useful Websites and Online Applications

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Essential Premium Tools for Internet Marketing

Don — Tue, 24 Aug 2010 09:48:34 +0000

Building an internet marketing business requires the use of some tools of the trade. I’ve found many useful tools that are free software downloads. In each case, there is a premium version that is popular and in many cases better, but I tend to go with the free version if it works acceptably well.

There are three business tools that you will have to spend some money on if you want to run an affiliate marketing business. I have yet to discover a free way to work around these.

Domain Name
Hosting Account
Autoresponder

Some might argue that these are not essential. Yes, you can market on the internet without ever purchasing these products and services, but in my opinion, they are essential business tools.

There are other tools and services that I have purchased and use on a regular basis. I simply put this list together as a bare minimum that one would expect to have to spend in order to run a legitimate business.

I purchase most of my domain names through DomainCheapster.com. This is a GoDaddy reseller who has elected to pass on his savings to anyone who purchases through his account. A domain name is $8.99 per year on Domain Cheapster. One thing I like about purchasing through this account is that when you purchase at least 6 domains at the same time, you get private registration for free.

There are many good hosting companies, but I use HostGator. They have cpanel so it’s quick and easy to set up WordPress. I recommend starting off with their “Baby” plan which is their cheapest plan that allows unlimited domains for $7.95 per month.

For my autoresponder service, I use Aweber Autoresponders exclusively. I’ve never used any others, simply because I started with Aweber and have never had any reason to switch. Aweber is $1 for the first month and $19 per month after that.

Just as a disclaimer, I receive affiliate commissions if you purchase through my HostGator or Aweber links. Regardless of that, these are the services that I use and I’m have been pleased with them, so they are the services that I recommend.

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Build a List of Buyers

Don — Fri, 20 Aug 2010 04:19:57 +0000

It doesn’t make any difference what type of internet business you are want to build. For any of them, the right buyers list makes all the difference. Do you want to sell the products that you’ve selected? You will need a targeted buyers list that is already interested in your niche market and is fully prepared to buy the products in that niche at your recommendation.

Are you planning to get involved in affiliate marketing? The best way to succeed is to create a buyers list that will respond to your promotional emails at a whim.

There is a right way and there is wrong way to build a high quality, hyper-responsive buyers list. There are some rules to follow when building your autoresponder list. The first rule is to recognize that more is not necessarily better. Finding more buyers takes time and money. If those buyers have no interest in what you are selling and if they aren’t ready to pull out their checkbooks on your recommendations, then that big ol’ list you’ve built won’t do you a whole lot of good. You spend a lot of time and money to put it together, but your return is minimal at best.

It’s true when many marketing gurus tell us the money is in the list. Many of them believe that bigger really is better. But it isn’t. Make a note of how much time it could take to create one of those mega-lists vs. compiling a smaller list of high quality, hyper-responsive buyers. It might even take about the same amount of time to create your list, right? However, the return on your big list may only run about 1%, while your high quality list might convert at 10% or more.

There are lots of places to get information about building a big list. It’s not always easy to find someone who can teach you the correct way to build a high quality list. You must find a marketing expert who has learned through experience and can teach you how to build a high quality buyers list that will increase your income. That’s the type of program that’s explained in this free report.

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Finding the Best Niche to Create Cash for Life

Don — Thu, 19 Aug 2010 03:50:24 +0000

If you’ve had trouble finding the system that will actually work for you, You haven’t looked at the Profit Miracle. This is a new system that affiliates can use that enables them to choose their niche and copy the blueprints that others have successfully used in that niche to make thousands of dollars. It evens the playing field for new and inexperienced internet marketers.

The Profit Miracle system is so easy to use and it utilizes free traffic so the affiliate does not have to spend any more money out of pocket to do the marketing campaigns involved with affiliate marketing. The Profit Miracle system is set up so that an affiliate can be up and running in two easy steps. The third step is watching their profit margin grow day after day as their income rolls in from their niches.

Many affiliates get frustrated because they create article after article and submit them to all the directories but still come up short in Google. The Profit Miracle system teaches them how to move their articles to the top of the searches and skyrocket their conversion rate.

Many affiliates don’tt have the writing skills to create great sales copy and SEO articles. But that’s what it takes to drive this free traffic to the offers that they are promoting. That leads many marketers to significant frustration.

The Profit Miracle system can automatically create this copy based on the articles and techniques that have worked in those niches in the past. In this way, Profit Miracle takes this burden off of the affiliates forever.

Profit Miracle is the perfect method for people who are anxious to become involved in affiliate marketing but they just don’t have enough technical skills or they don’t have enough business experience. This system was created as a no-fail method for anyone to use so they could see residual income month after month after glorious month.

Affiliates simply choose a niche that they want to be involved in, and then they push the start button on the system so that it does what is needed for that affiliate to experience success in their chosen niche. Then it’s time to sit back and let the money flow! Get going today!

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Should You Use Article Spinning.

Don — Wed, 18 Aug 2010 04:55:24 +0000

After posting about article spinning, yesterday, I came across some seemingly opposite opinions. Check out this very clean, clear, and well written article about article spinning that I found on EzineArticles.

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Article Spinning – 5 Reasons You Shouldn’t Do It

By Henrik V Blunck

I want to present five reasons why you should never use the strategy of article spinning. Some people have claimed this is a shortcut to getting more content online, but you will end up with worthless content in all your spun articles, and why would you ever confuse potential customers with poor content?

There is no shortcut to successful writing. You should never listen to any expert who claims otherwise. He is trying to confuse you to sell some idea that may seem smart, but can ultimately destroy the good reputation you have worked years to build.

You end up with duplicate content

Synonyms don’t always have the exact same meaning

Your points made with one set of words will appear odd with other words

When spotted your credibility goes down the drain

If you know your subject it’s quicker to write new quality content than try to find a shortcut

Let’s go through these one by one so you know why you should never commit the unpardonable sin of article spinning if you are a real expert author.

You End Up With Duplicate Content

The idea that you can just change a few words and have a new article is false. Your content is still the same, and the few words end up as only 2-3% unique which is far too low to ever be considered new.

If your child did this in school, and was caught, you would have a hard time claiming this was anything but theft of online content. You need to face that fact, and accept that the idea of article spinning is false.

Synonyms Don’t Always Have the Exact Same Meaning

When you replace words with synonyms you get a new meaning of your articles, and subsequently it would be illegible to your potential clients. Just imagine a potential buyer of articles in your niche that finds content that looks like it was some kind of PLR rewritten content. He or she won’t even try to research whether this is duplicate content but will, most likely, move on to another writer that writes sensible content. Again, article spinning would be the losing strategy.

Your Points Made With One Set of Words Will Appear Odd With Other Words

Furthermore, when a valid point has been made with one set of words, replacing some of these with synonyms could change the entire meaning, and when logic is lost in new meanings that would appear strange compared with the normal language employed in your niche, your articles would again lose when read by people who know your niche.

When Spotted Your Credibility is Flushed Down the Drain

Once you are spotted your credibility is flushed down the drain. You stand no chance to make a good second impression. Once people see poor content, they will be turned off. Your content may rank well on the short term, but when people don’t like your content, you’re at the losing end with your article spinning strategy.

If You Know Your Subject It’s Quicker to Write New Quality Content Anyway

Let’s face the facts. When you know your subject, it’s very quick to write good quality articles. Once you know how to type on your keyboard, words will flow freely once you get the creative inspiration to write in your niche. Trying to replace a few words will actually take longer – and be much less effective when compared with writing a deeper article on a different aspect in your niche.

In Conclusion

In all five areas, article spinning is the losing strategy. Don’t let anyone tell you otherwise. They are trying to make a quick income, but you are going to lose money by employing such a strategy.

I thank you for reading this article, and would recommend checking out my blog on earning money online over at http://www.blunck.dk/earning-money-online
If you wish, you may follow me on Twitter: http://twitter.com/henrikblunck

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As it turns out, I agree with many of the author’s arguments in this article. That is not to say that I fully agree with everything that he is presenting. You see, I’m pretty sure that this author has never used The BestSpinner by Jonathan Leger. If he had, his article may have been a little more objective about the topic of article spinning.

Let’s go through the main points of the article.

You end up with duplicate content. He goes on to say that the content from a spinner is only 2-3% unique. That’s very possible with some spinners. I’d be very opposed to article spinning if that were the best results possible.

Using The BestSpinner, I’ve taken 300 word articles and within 2 minutes I’ve spun it into dozens of articles that are 40-50% unique.

Synonyms don’t always have the exact same meaning. That is so very true. If you use a spinner like The BestSpinner, you can select the exact synonyms you wish. It’s not simply a random selection by the spinner. You don’t have to use the synonyms that aren’t absolutely perfect.

I’ve found that I can put my completely unique articles through a spinner and improve the article by allowing the spinner to help me select words that make the article even more meaningful.

Your points made with one set of words will appear odd with other words.

This is actually the same argument as the previous point, so I won’t dive into it further.

When Spotted Your Credibility is Flushed Down the Drain. That is a true statement and your credibility is very important in the internet marketing business. It’s important that if you are going to spin articles, that you use a spinner that is as versatile and powerful as The BestSpinner so that you can create highly unique and clean article content.

If you know your subject it’s quicker to write new quality content anyway. That may be true for some, but for anyone like me, the paragraphs just don’t flow through my fingers like that. It is so much easier for me to find meaningful content and improve on it. With The BestSpinner, I can create a great article much quicker than I can write an article myself. My knowledge of the topic helps me to spin more creatively and effectively.

Take a good look at The BestSpinner and see what you can do with it.

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How to Maximize Your Twitter Influence

Don — Wed, 18 Aug 2010 02:09:58 +0000

In case you hadn’t noticed, Twitter has become one of the most powerful and important online tools for marketers. Unfortunately it gets thoroughly misused by far too many of them. Even though this might sound like a death blow for a beginning marketer, it is in fact, quite the opposite.

When you can become a master of Twitter and create a widely dispersed online influence, it’s no trouble to market your product effectively and produce massive returns for your online affiliate marketing business. Just by making a few minor changes to your Twitter campaign could massively improve its success and your audience size.

Have you ever spent hour after agonizing hour working on attempts to spread your influence on Twitter? Don’t be embarrassed about it. It’s something that almost all marketers wants to master.

It should be no surprise that many people want to master the platform, given all the success that can be enjoyed by a high performing Twitter campaign. However, most marketers either give up too early after they realize the amount of work that’s involved, or they go about things in entirely the wrong manner right from the start.

This doesn’t have to be you. It really is possibly to have Twitter success with the use of some highly innovative and powerful services. All you need is a small amount of upfront work and a lot of strategic knowledge.

Whether you’re a brand new marketer or a highly experienced web guru, You’re going to find yourself learning something new about Twitter once you’ve read valuable free report. This report reveals a wealth of information for internet marketers and outlines all of the important strategies for massive Twitter success. Keen entrepreneurs are using this information to master the latest online services.

Do you really believe that Twitter isn’t all that important. Think again. In the past three years, Twitter has gone from being some no-name online communications tool into something that most of the internet world considers to be the most celebrated and valuable networking platforms.

By not knowing this terrain, it could mean not mastering the most valuable audience for your internet business, and missing out on some incredibly lucrative income. Don’t leave Twitter to chance. Instead invest your time in the tools that could help you build a Twitter empire. This free report is loaded to the hilt with valuable Twitter information, and you’re just about to take the final step in learning all about it.

So, what are you waiting for? Don’t leave your success with Twitter to anyone else. Jump in and learn the terrain so you can master Twitter’s services.

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How the Process of Spinning Articles Works

Don — Tue, 17 Aug 2010 13:21:37 +0000

Spinning articles is a useful technique for use in article marketing. Spinning an article is simply taking existing content and replacing words and phrases with synonyms in order to produce new original content.

You can soft spin by going through and changing some words and phrases, or you can hard spin the article by adjusting whole sentences or even entire paragraphs.

Since the search engines and article directories don’t show much love for duplicate content, it is important to spin an article sufficiently as to create content that is sufficiently original for the purpose of SEO.

The problem is that it can take a fair amount of time to manually spin an article. For me, that means plugging terms into a thesaurus and coming back with alternatives that sound good and create a sufficiently unique article that remains grammatically correct.

I began using automatic spinning software awhile back, and have settled on the BestSpinner to be the best of the bunch.

There are hundreds of spinners out there, but most of them give you a bunch of “crap” content that you need to re-spin manually before it even sounds like English language.

Watch the video below to see a brief demonstration of how the BestSpinner gives you a good mix of automation and manual input to quickly adjust an article that will be very useful for SEO.

The Best Spinner is a new software program by Jonathan Leger.

You’ll see in the video how the tool allows you to select words, phrases, sentences, or even paragraphs. Then you can quickly and easily create alternatives.

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You Can Double Your Affiliate Income

Don — Tue, 17 Aug 2010 02:04:56 +0000

So many people have dozens of affiliate pages that only bring in a trickle of money. In most cases, that statement is very generous of the actual truth.

No doubt you have heard plenty of stories of the most successful affiliate marketers, and about how they’ve built their affiliate marketing campaigns so that they no longer just trickle in money, but flood money at a torrential rate, straight into their Clickbank accounts. These highly successful internet marketers don’t care a bit about building the most pages, or covering the most bases. The reason that they are the most successful and wealthy of all internet marketers is because they have figured out how to do three things.

They maximize their output
They supercharge their affiliate returns
They minimize their time and effort inputs

So how can working less help you earn more? It comes down to a simple truth about the way we work. When we create massive amounts of time for ourselves to work in, the temptation for dawdling, busy-work, and less valuable work creeps its ugly head into our work minds. Instead of focusing on the most important and valuable tasks, we spend more and more time mastering the trivial and poorly-earning campaigns and product marketing tools. Instead of auditing our time and determining its value, we spend hour after hour chasing after every extra cent, and missing the true value of the best affiliate marketing ideas.

Let’s do a little math, just for fun. Take your five most successful affiliate marketing campaigns, and add to those your five least successful. I don’t care if they were eBooks, courses, or physical products. All that matters is that we compare the extremes. Add all the time that you put into both of the sets of campaigns by asking the following questions:

Which group of campaigns bring in the most consistent earnings?
Which group of campaigns costs me the most in terms of personal time?
Which group of campaigns requires the least maintenance and monitoring?

Usually, we’ll determine that the differences in terms of the time spent between our least and most successful campaigns isn’t so dramatically different. Though some of them bring in massive amounts of income for each hour of time input, the others require significant amounts of attention and never amount to much of anything.

So what do you do, now? If you want to take your high performing products to the next level, you need to apply the principles and advice found in this free report. Don’t waste any more time on products that simply don’t sell. Get rid of them and optimize the ones that do perform in order to achieve truly masterful sales through them. Read the information from this free report, put the knowledge to good use, and you will definitely increase your sales success while you minimize your time and stress levels.