Keep Your Study Time to a Healthy Level
The best way to avoid enjoying any business success is to spend all your time researching and studying marketing formulas, processes, methods, tips, tricks, and tactics.
Don’t get me wrong. Study time should be part of every work schedule. It’s an important part of your success, but it needs to be kept in perspective.
Your studies and research bring you very little value until you implement what you have learned. At some point in your business world, you have to spend some time producing results. I don”t know of any situation in the marketing world where someone has achieved any financial success as a professional student.
Information Overload
I love to learn new things. I’ve always been the one who is constantly searching for greener pastures or the better mousetrap. I’m never satisfied with what I already know. There is always “a better way” that I believe will bring me faster results.
That’s the trap that people fall into that leads to information overload. You begin to collect reports, ebooks, articles, and videos that explain all sorts of marketing techniques. It gets to a point where you don’t even know where to start.
I continued to purchase more material to study long after I felt like I knew plenty enough to pull together a successful online marketing business.
That serves your business no useful purpose. It’s time to narrow your focus and put some of the knowledge into action.
The 80/20 Rule
A good ratio, in my opinion, is to use the 80-20 rule. Spend 80 percent of your time acting on what you learned in the other 20 percent of your time.
Schedule your study time into your week. Don’t ever allow yourself to think that you know everything and don’t need to learn any more. That just won’t happen. The world changes to fast.
Just remember to keep the study time in perspective.
