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Twitter Twenius Apprentice Advice

I guess it’s not surprising to see movie stars, athletes, news reporters and well known people from @KevinRose to @BoratSagdiyev to @JesseJane to @TravisBarker and beyond, are stampeding to position themselves as part of the Twitter phenomena.

However Twitter is much more intimate than that. In fact, Twitter is a local based communication tool as well. It’s likely your town government is on Twitter, your local news channel, your local Fire Fighters, your library, your local college, even the gal that cut your hair recently. If they aren’t on Twitter today, it’s just a matter of time.

But there’s another audience making its mark on Twitter. It’s a tidal shift of a more serious nature whereby businesses and entrepreneurs are now tapping the enormous potential of Twitter. When you observe companies such as: @HRBlock, @Wachovia or @vanillabean45 begin lining up on the Twitter bandwagon, it’s definitely time to pay close attention.

It is likely that this “business phenomena” boils down to the time tested fact that a lot of business actually occurs in social gatherings, at cocktail parties, on the golf course, and at various other social events. Now, through Twitter it’s easy to benefit from the internet version of a non-stop 24 hour, 7 day a week cocktail party of incredible proportions.

The facts and news stories are impressive:

  • “84% of marketers agree that building customer trust will become marketing’s primary objective, and 82% agree that collaboration with customers will prevail over marketing in the near future.” ~1to1 Media survey
  • “MyTwitter Toolbar brought in over $2,000 in the first 30 days with a 100% free download marketed ONLY via Twitter.”
  • “Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month. Zimbio and Facebook followed, growing 240 percent and 228 percent, respectively.”
  • “By a long shot, Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, with Twitter leading the pack.”

What does this mean to me? It means that if you are an entrepreneur or are involved with any business, you must not hesitate to head over to Twitter and set up a Twitter account.

Can it possibly be that simple?

Well, not quite. Once you have your Twitter account opened, that’s when the simplicity goes out the window. It’s a very very simple concept, but like a Rubik’s Cube, unless you have a clear strategy, you’re going to soon be scratching your head.

Thankfully, there’s help. Internet strategist and social media marketing expert, Dan Hollings has spent the past year researching and testing Twitter strategies for business. Along the way, Dan wrote 100 of the most popular Twitter tips found anywhere online. Next he created a toolbar for Mac or PC that places about 240 top Twitter tips, tools, and apps within one-click of your Twitter activities. Recently, he released his remarkable Twitter training program called, “Twitter Twenius” (that’s Twitter-talk for genius).

Here is a helpful Twitter tip, to wet your whistle:

Followers are fiction whereas listeners are fact. In Twitter, you want more fact than fiction.

Of course there’s so much more to learn, but if you’re looking for viable strategies for making money using Twitter or a way to rev-up the Twitter afterburners on all your marketing campaigns whether in your local area or around the world, I wholeheartedly recommend Twitter Twenius.


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